Adding LINE followers is easy. A QR code on the counter, a "follow us for 10% off" sign, a link in your Instagram bio. Most Thai businesses can get followers.
The hard part is what happens next.
A follower who never buys is just a number. The difference between 500 followers and 500 customers is the messages you send between "thanks for following" and "ready to book?"
These 12 templates cover every stage of that conversion journey. They are not industry-specific templates — for those, read our 9 LINE templates for restaurants, hotels, and spas. These focus specifically on moving people from follower to paying customer, regardless of your business type.
Each template includes the actual Thai message text. Copy it. Adjust the bracketed details. Send it.
Why Conversion Templates Work
Most LINE broadcasts fail because they skip steps. A follower gets added on Monday, gets a "50% off everything!" blast on Tuesday, and mutes you by Wednesday. No trust was built. No value was delivered. Just noise.
Conversion templates follow a sequence:
- Welcome — deliver immediate value so they do not regret following
- Engage — share something useful or exciting before you ask for anything
- Nudge — create a reason to act now, not later
- Reward — make customers feel recognized so they come back
- Re-engage — bring back people who drifted away
The 12 templates below cover this full arc. Use them in order, or pick the ones that match where your followers are in the journey.
For the full LINE marketing strategy behind these templates, read our complete LINE marketing guide.
Template 1: Welcome With Value Hook
Stage: First contact — the most important message you will ever send.
When to send: Immediately when someone adds your LINE OA.
Thai message:
สวัสดีค่ะ ยินดีต้อนรับสู่ [ชื่อร้าน]! 🙏
ขอบคุณที่แอดเพื่อนนะคะ เพื่อเป็นของขวัญต้อนรับ รับส่วนลด 10% สำหรับการใช้บริการครั้งแรกเลยค่ะ
แค่แคปหน้าจอข้อความนี้แล้วโชว์ตอนมาใช้บริการ
มีคำถามอะไร ส่งมาได้เลยนะคะ เราตอบทุกวัน 24 ชม. ค่ะ 😊
English translation:
Hello, welcome to [Business Name]! 🙏
Thanks for adding us. As a welcome gift, here is 10% off your first visit.
Just screenshot this message and show it when you come in.
Any questions at all, send us a message. We reply 24/7. 😊
Why it works: The welcome message sets expectations and gives an immediate reason to visit. A screenshot-based coupon feels exclusive. Mentioning 24/7 replies builds confidence that this LINE channel is active and useful — not a dead account that only sends spam.
Template 2: New Menu or Service Announcement
Stage: Engagement — share something worth knowing before asking for a sale.
When to send: When you launch a new product, menu item, or service.
Thai message:
มีเมนูใหม่มาแนะนำค่ะ! ✨
[ชื่อเมนู/บริการใหม่]
[คำอธิบายสั้นๆ 1-2 บรรทัด เช่น "ซุปทอมยำกุ้งสูตรพิเศษของเชฟ ใช้กุ้งแม่น้ำสดทุกวัน"]
📸 ดูรูปเมนูใหม่ได้ที่นี่: [ลิงก์]
ลองมาชิมได้เลยค่ะ สำหรับเพื่อน LINE สั่ง [เมนูใหม่] วันนี้ถึง [วันที่] ลดพิเศษ [20%] 🎉
English translation:
We have something new to share! ✨
[New Menu Item / Service Name]
[Short 1-2 line description, e.g., "Chef's special tom yum goong soup — fresh river prawns every day"]
📸 See photos here: [link]
Come try it. For LINE friends, order [new item] from now until [date] and get [20%] off 🎉
Why it works: Announcements give followers a reason to stay subscribed. Leading with the product — not the discount — builds genuine interest. The LINE-exclusive offer makes followers feel they are getting insider access, not just marketing blasts.
Template 3: Flash Sale With 24-Hour Urgency
Stage: Conversion trigger — urgency creates action.
When to send: When you want to drive immediate bookings or purchases. Best sent between 10 AM and 12 PM.
Thai message:
⚡ Flash Sale 24 ชั่วโมง ⚡
สำหรับเพื่อน LINE เท่านั้น!
[รายละเอียดข้อเสนอ เช่น "นวดไทย 2 ชม. จาก ฿800 เหลือ ฿499" หรือ "อาหารชุดคู่ ลด 30%"]
⏰ เริ่มตอนนี้ — หมดเขตพรุ่งนี้ [เวลา]
จองเลย: [ลิงก์จอง] หรือพิมพ์ "จอง" ได้เลยค่ะ
ด่วนค่ะ ที่นั่งมีจำนวนจำกัด 🔥
English translation:
⚡ Flash Sale — 24 Hours Only ⚡
Exclusive for LINE friends!
[Offer details, e.g., "2-hour Thai massage from ฿800 down to ฿499" or "couple's dinner set 30% off"]
⏰ Starts now — ends tomorrow at [time]
Book now: [booking link] or just type "book"
Hurry — limited spots available 🔥
Why it works: A 24-hour window is short enough to prevent "I will do it later" and long enough for people to actually act. LINE-exclusive framing rewards followers for staying subscribed. The "type book" option reduces friction — no links to click, no forms to fill.
Template 4: Booking Nudge for Interested Browsers
Stage: Nudge — follow up with people who showed interest but did not convert.
When to send: 24 to 48 hours after someone asked about a service or price but did not book.
Thai message:
สวัสดีค่ะ คุณ [ชื่อ] 😊
เมื่อวานคุณสอบถามเรื่อง [บริการ/สินค้า] ไว้ ยังสนใจอยู่ไหมคะ?
ช่วงนี้เรามีคิวว่าง [วัน/เวลา] ถ้าสะดวก จองได้เลยนะคะ
ถ้ามีคำถามเพิ่มเติมหรืออยากรู้อะไรก่อนตัดสินใจ ถามได้เลยค่ะ ยินดีช่วยเสมอ 🙏
English translation:
Hi [Name] 😊
You asked about [service/product] yesterday. Still interested?
We have availability on [day/time] if that works for you.
If you have any more questions or need anything before deciding, just ask. Always happy to help 🙏
Why it works: Most sales are lost not because the customer said no, but because they got distracted. A gentle follow-up 24 to 48 hours later catches them while interest is still warm. The tone is helpful, not pushy. Offering to answer questions removes hesitation.
Template 5: Limited Availability Alert
Stage: Urgency through scarcity — real scarcity, not manufactured.
When to send: When slots, rooms, tables, or stock are genuinely running low.
Thai message:
แจ้งเตือนค่ะ 📢
[บริการ/สินค้า] วัน[เสาร์นี้] เหลือแค่ [3] ที่เท่านั้นค่ะ
คิวเต็มเร็วมากช่วงนี้ ถ้าสนใจ จองก่อนได้เลยนะคะ
พิมพ์ "จอง" หรือกดลิงก์: [ลิงก์จอง]
รอต้อนรับค่ะ 😊
English translation:
Heads up 📢
[Service/product] this [Saturday] — only [3] spots left.
Things have been filling up fast. If you are interested, book ahead to secure your spot.
Type "book" or tap the link: [booking link]
We look forward to seeing you 😊
Why it works: Limited availability creates natural urgency without feeling manipulative — as long as the numbers are real. People who were on the fence now have a reason to commit. The conversational tone keeps it informative rather than pressuring.
Template 6: Seasonal Promotion
Stage: Timely conversion — tie your offer to something the customer already cares about.
When to send: 5 to 7 days before a major season or holiday (Songkran, Christmas, Chinese New Year, Valentine's Day, etc.).
Thai message:
🎊 โปรพิเศษ [ชื่อเทศกาล เช่น สงกรานต์]!
ฉลอง[สงกรานต์]ปีนี้กับ [ชื่อร้าน]
🎁 [รายละเอียดข้อเสนอ เช่น "แพ็คเกจสปาสงกรานต์ 90 นาที ราคาพิเศษ ฿999 (ปกติ ฿1,500)" หรือ "ชุดอาหารวันปีใหม่สำหรับ 4 ท่าน เพียง ฿2,499"]
📅 ใช้ได้ตั้งแต่ [วันเริ่ม] ถึง [วันสิ้นสุด]
จองล่วงหน้าเลยค่ะ ช่วงเทศกาลคิวเต็มเร็วมาก!
จองเลย: [ลิงก์] ✨
English translation:
🎊 Special [Holiday Name, e.g., Songkran] promotion!
Celebrate [Songkran] this year with [Business Name]
🎁 [Offer details, e.g., "Songkran spa package — 90 minutes for ฿999 (normally ฿1,500)" or "New Year's dinner set for 4 — just ฿2,499"]
📅 Available from [start date] to [end date]
Book ahead — holiday slots fill up fast!
Reserve now: [link] ✨
Why it works: Seasonal events give you a natural reason to reach out. The customer is already thinking about plans. Your message arrives at the exact moment they are deciding where to go or what to do. Advance booking creates commitment — once they have reserved, they are yours.
Template 7: Loyalty Reward
Stage: Retention — make existing customers feel valued so they keep coming back.
When to send: After a customer reaches a milestone (5th visit, 10th order, 1-year anniversary).
Thai message:
ขอบคุณที่ไว้วางใจค่ะ คุณ [ชื่อ]! 🎉
คุณมาใช้บริการกับเราครบ [5] ครั้งแล้วนะคะ
เพื่อเป็นการขอบคุณ ครั้งถัดไปรับ [ของหวานฟรี / ส่วนลด 15% / อัปเกรดบริการฟรี] จากเราเลยค่ะ! 🎁
ไม่ต้องทำอะไรเพิ่ม เราบันทึกสิทธิ์ไว้ให้แล้ว แค่มาใช้บริการครั้งถัดไป แจ้งชื่อได้เลยค่ะ
ขอบคุณที่เป็นลูกค้าคนพิเศษของเรานะคะ 💛
English translation:
Thank you for your loyalty, [Name]! 🎉
You have visited us [5] times now.
As our way of saying thanks, your next visit includes a [free dessert / 15% discount / complimentary upgrade] on us! 🎁
No action needed — we have already saved it to your profile. Just mention your name on your next visit.
Thank you for being one of our special customers 💛
Why it works: Unexpected rewards build stronger loyalty than expected ones. The customer did not have to collect stamps or remember a card. You tracked it for them. "No action needed" removes all friction. This message gets screenshotted and shared — free word of mouth.
Template 8: Referral Request
Stage: Growth — turn happy customers into advocates.
When to send: After a positive experience — ideally within 24 hours of their last visit.
Thai message:
สวัสดีค่ะ คุณ [ชื่อ] 😊
หวังว่าชอบ [บริการ/เมนู] ที่มาใช้เมื่อวานนะคะ!
ถ้าประทับใจ ช่วยแนะนำให้เพื่อนรู้จักเราได้ไหมคะ? 🙏
ง่ายมากค่ะ — แค่ส่งลิงก์นี้ให้เพื่อน: [ลิงก์แนะนำ]
เพื่อนของคุณจะได้ส่วนลด [15%] สำหรับครั้งแรก แล้วคุณก็จะได้ส่วนลด [15%] สำหรับครั้งถัดไปด้วยค่ะ! 🎉
ขอบคุณมากค่ะ ทุกคำแนะนำมีค่าสำหรับเรา 💛
English translation:
Hi [Name] 😊
Hope you enjoyed [service/item] from your visit yesterday!
If you liked it, would you mind sharing us with a friend? 🙏
It is easy — just send them this link: [referral link]
Your friend gets [15%] off their first visit. And you get [15%] off your next visit too! 🎉
Thank you so much — every recommendation means the world to us 💛
Why it works: Asking after a positive experience catches the customer at peak satisfaction. The dual incentive gives both sides a reason to act. A simple link makes sharing effortless. Referral customers convert at higher rates because trust is already established through the friend's recommendation.
Template 9: Birthday Special
Stage: Personal connection — show customers they are more than a transaction.
When to send: On the customer's birthday, or 1 to 2 days before.
Thai message:
สุขสันต์วันเกิดค่ะ คุณ [ชื่อ]! 🎂🎉
ทีม [ชื่อร้าน] อวยพรให้คุณมีความสุขมากๆ ในวันพิเศษนี้นะคะ
เตรียมของขวัญวันเกิดไว้ให้ด้วยค่ะ 🎁
[รายละเอียดข้อเสนอ เช่น "รับเค้กวันเกิดฟรี เมื่อมาทานที่ร้าน" หรือ "ส่วนลด 20% ทุกบริการ ใช้ได้ถึงสิ้นเดือนนี้" หรือ "นวดอโรมาฟรี 30 นาที เมื่อจองภายในสัปดาห์นี้"]
ใช้ได้ถึง [วันหมดเขต] ค่ะ
สุขสันต์วันเกิดอีกครั้งนะคะ! 🥳
English translation:
Happy Birthday, [Name]! 🎂🎉
The whole team at [Business Name] wishes you an amazing day.
We have a birthday gift waiting for you 🎁
[Offer details, e.g., "Free birthday cake when you dine with us" or "20% off all services — valid until end of this month" or "Free 30-minute aroma massage when you book this week"]
Valid until [expiry date].
Happy Birthday again! 🥳
Why it works: Birthday messages have the highest open rates of any marketing message — over 80% in most studies. Customers feel personally valued. A generous time window (rest of the month) gives flexibility. Many customers bring friends or family for birthday celebrations, multiplying your revenue.
Template 10: Re-engagement After 30 Days Inactive
Stage: Win-back — bring back followers who stopped engaging.
When to send: 30 days after a customer's last visit or last message.
Thai message:
สวัสดีค่ะ คุณ [ชื่อ] 😊
ไม่ได้เจอกันนานเลย คิดถึงค่ะ!
ที่ [ชื่อร้าน] มีอะไรใหม่ๆ หลายอย่างเลยค่ะ: 🆕 [สิ่งใหม่ 1 เช่น "เมนูใหม่ 5 รายการ"] 🆕 [สิ่งใหม่ 2 เช่น "ปรับปรุงห้องใหม่ สะอาดกว่าเดิม"]
เพื่อเป็นการต้อนรับกลับ รับส่วนลดพิเศษ [20%] สำหรับการกลับมาใช้บริการครั้งถัดไปค่ะ 💛
พิมพ์ "สนใจ" แล้วเราจะส่งรายละเอียดให้นะคะ
รอต้อนรับอีกครั้งค่ะ 🙏
English translation:
Hi [Name] 😊
It has been a while! We miss you!
A lot has been happening at [Business Name]: 🆕 [Update 1, e.g., "5 new menu items"] 🆕 [Update 2, e.g., "freshly renovated rooms"]
As a welcome-back gift, here is a special [20%] discount for your next visit 💛
Type "interested" and we will send you the details.
We would love to see you again 🙏
Why it works: The "we miss you" framing is personal without being guilt-inducing. Leading with what is new gives the customer a reason to return — not just a discount. The reply-to-claim mechanic re-establishes two-way conversation, which is far more valuable than a one-way broadcast.
Template 11: Event or Workshop Invitation
Stage: Community building — create experiences that deepen the customer relationship.
When to send: 7 to 10 days before the event. Follow up 2 days before.
Thai message:
ชวนมาร่วมกิจกรรมค่ะ! 🎯
[ชื่อกิจกรรม เช่น "คลาสทำอาหารไทยกับเชฟ" หรือ "เวิร์กช็อปดูแลผิวฤดูร้อน" หรือ "ไวน์เทสติ้ง + ดินเนอร์พิเศษ"]
📅 วันที่: [วัน/เดือน/ปี] 🕐 เวลา: [เวลา] 📍 สถานที่: [ที่ไหน] 👥 จำนวนจำกัด: [จำนวน] ที่เท่านั้น
✅ สิ่งที่จะได้รับ:
- [สิ่งที่ได้ 1 เช่น "เรียนทำ 3 เมนู กลับบ้านทำเองได้"]
- [สิ่งที่ได้ 2 เช่น "วัตถุดิบ + อุปกรณ์พร้อม ไม่ต้องเตรียมอะไร"]
- [สิ่งที่ได้ 3 เช่น "รับสูตรอาหารกลับบ้าน + ส่วนลด 10% ครั้งถัดไป"]
ราคา: [฿XXX] / ท่าน (เพื่อน LINE ลด [฿100])
จองที่นั่ง: พิมพ์ "ลงทะเบียน" ได้เลยค่ะ ✨
English translation:
You are invited! 🎯
[Event name, e.g., "Thai cooking class with our chef" or "summer skincare workshop" or "wine tasting + special dinner"]
📅 Date: [DD/MM/YYYY] 🕐 Time: [time] 📍 Location: [where] 👥 Limited to: [number] spots only
✅ What you get:
- [Benefit 1, e.g., "Learn to cook 3 dishes you can make at home"]
- [Benefit 2, e.g., "All ingredients and equipment provided"]
- [Benefit 3, e.g., "Take home recipe card + 10% off your next visit"]
Price: [฿XXX] per person (LINE friends save [฿100])
Reserve your spot: Type "register" ✨
Why it works: Events transform transactional relationships into community. Customers who attend events have 3 times higher lifetime value. The structured format makes it easy to scan. Limited spots create urgency. The LINE discount rewards loyalty. "Type register" keeps the interaction inside LINE where you can follow up.
Template 12: VIP Early Access
Stage: Exclusivity — make your best followers feel like insiders.
When to send: 24 to 48 hours before you announce a new product, service, or promotion publicly.
Thai message:
สำหรับ VIP เท่านั้น 👑
คุณ [ชื่อ] ค่ะ เราอยากให้คุณรู้ก่อนใคร
[วันที่] เราจะเปิดตัว [สินค้า/บริการ/โปรโมชั่นใหม่ เช่น "เมนูคอร์สพิเศษ 7 จาน" หรือ "แพ็คเกจสปาพรีเมียมที่รอคอย" หรือ "คอลเลคชั่นใหม่"]
ในฐานะลูกค้า VIP คุณจะได้: 🥇 จองก่อนคนอื่น 48 ชม. 🎁 [สิทธิพิเศษ เช่น "ราคาพิเศษ early bird ลด 25%" หรือ "ของแถมพิเศษมูลค่า ฿500"]
⏰ สิทธิ์ VIP หมดเขต: [วัน/เวลา] (หลังจากนั้นเปิดจองทั่วไป)
สนใจจอง? พิมพ์ "VIP" ได้เลยค่ะ 👑
English translation:
VIP access only 👑
[Name], we wanted you to know first.
On [date], we are launching [new product/service/promotion, e.g., "an exclusive 7-course tasting menu" or "the premium spa package you've been waiting for" or "a brand new collection"].
As a VIP customer, you get: 🥇 48-hour early booking before anyone else 🎁 [Exclusive perk, e.g., "early bird pricing — 25% off" or "a bonus gift worth ฿500"]
⏰ VIP access ends: [date/time] (general booking opens after)
Interested? Type "VIP" 👑
Why it works: Exclusivity is the most powerful conversion tool you have. VIP early access makes followers feel they belong to an inner circle. The countdown to public availability creates urgency without desperation. Customers who buy through VIP access feel special about their purchase — they are less likely to cancel and more likely to share.
How to Schedule These Templates
Sending the right message at the wrong time kills your conversion rate. Here is a scheduling framework:
Immediate triggers:
- Template 1 (Welcome) — auto-send the moment someone follows
- Template 2 (New announcement) — send on launch day
- Template 9 (Birthday) — auto-send on the customer's birthday
Behavior-based triggers:
- Template 4 (Booking nudge) — 24 to 48 hours after an inquiry with no booking
- Template 7 (Loyalty reward) — after the Nth visit
- Template 8 (Referral) — within 24 hours of a positive visit
- Template 10 (Re-engagement) — 30 days of inactivity
Scheduled campaigns:
- Template 3 (Flash sale) — monthly or bi-monthly, always mid-week (Tuesday to Thursday)
- Template 5 (Limited availability) — whenever spots genuinely run low
- Template 6 (Seasonal) — 5 to 7 days before each holiday
- Template 11 (Event) — 7 to 10 days before the event
- Template 12 (VIP early access) — 48 hours before public announcement
Best send times for Thai audiences:
- 10 AM to 12 PM — highest open rates (people checking phones at work or between errands)
- 5 PM to 7 PM — second peak (commuting, winding down)
- Avoid before 8 AM and after 9 PM unless it is time-sensitive
For step-by-step LINE channel growth tactics that feed into these templates, read our LINE Official Account growth guide.
How AI Personalizes These at Scale
Templates are a starting point. Real conversion happens when every message feels like it was written for that specific person.
An AI agent like ThaiBot's Tawan takes these templates and personalizes them automatically:
Dynamic insertion. Instead of "[ชื่อ]" the AI fills in the actual customer name, their last order, their preferred service, and the day they usually visit. A massage customer who always books Fridays gets "We have your favorite Friday 4 PM slot open this week."
Behavior tracking. The AI knows who asked about a service but did not book, who has not visited in 30 days, and who just hit their 5th visit. It sends the right template to the right person at the right moment — without you checking spreadsheets.
Language matching. ThaiBot detects whether the customer writes in Thai, English, Chinese, or any other language and replies in the same language. Your templates work for every customer, not just Thai speakers. Learn more about how AI handles LINE customer support.
Tone calibration. A first-time visitor gets a warm, informative tone. A loyal customer gets a friendly, familiar tone. A lapsed customer gets a gentle, no-pressure nudge. Same template structure, different feel.
Timing optimization. AI learns when each individual customer is most likely to read and respond. Instead of blasting everyone at 10 AM, it sends to each person at their optimal time.
The result: messages that feel handwritten but scale to thousands. Businesses using AI-personalized LINE messages see conversion rates 2 to 4 times higher than static templates.
Want to see how this works for getting customers through LINE specifically? Read our guide on getting customers with LINE.
Frequently Asked Questions
How many templates should I use at once?
Start with three: Template 1 (Welcome), Template 3 or 5 (a conversion trigger), and Template 10 (Re-engagement). These cover the start, middle, and rescue stages of the customer journey. Add more as you see what resonates with your audience.
Will customers get annoyed by too many messages?
Yes, if you send too frequently. The safe range for Thai LINE users is 2 to 4 messages per month for promotional content. Transactional messages (booking confirmations, reminders) do not count toward this limit. Quality always beats quantity — one well-timed message outperforms five generic ones.
Should I write templates in Thai or English?
If your customers are Thai, always lead with Thai. Include English only if you serve international customers. These templates provide both so you can choose based on your audience. For businesses with mixed Thai and international customers, AI can automatically detect language preference — read more in our LINE marketing guide.
How do I track which templates convert best?
Track three metrics for each template: open rate (how many people read it), reply rate (how many responded), and conversion rate (how many booked or bought). Start simple — even manually counting works for small businesses. AI tools like ThaiBot track all of this automatically and show you which messages drive the most revenue.
Can I use these templates with LINE OA's built-in tools?
Yes. You can set up Template 1 as an auto-greeting in LINE OA settings. For the rest, you can use LINE's broadcast feature or rich menus. However, behavior-based triggers (like Template 4 and Template 10) require either manual tracking or an AI tool that monitors customer activity.
What if I do not have customer names or visit history?
Start collecting. Ask for names during booking. Track visits in a simple spreadsheet or let your LINE OA or AI tool do it. Even without historical data, Templates 1, 2, 3, 5, 6, 11, and 12 work perfectly for all followers. The personalized templates (4, 7, 8, 9, 10) become available as you build your customer database.